Category Archives: Marketing

Colouring the Kraken!

A comedian observed that handing out flyers is a bit like saying, “Here, throw this away for me.” He’s not wrong. Flyering can be the most disheartening activity in theatre. Marketing general gets that reputation. But like any challenge it … Continue reading

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That was Owl – Part 3

The Building Blocks of marketing: A How-to guide to Estimating the Effectiveness of Marketing Strategies With the tagline and a firm idea of identity I went into step two: drafting press releases and covering emails, creating content for the website … Continue reading

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That was Owl Part 2

The Building Blocks of marketing: Identity I have spoken briefly about why I chose to do the PR myself. Finding myself in that position I still took all the help I could, like good advice and email lists. Marketing your … Continue reading

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Punching Theatre in the Face

People are trying to save theatre all the time. I recently sat in a circle of shell-shocked arts administrators at the PANSA Western Cape offices in Salt River and saw the zeal glinting from underneath the exhaustion. They try to … Continue reading

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Getting Schooled in Public

Do I need to point out that I talk about marketing a lot? I’d talk more about writing or directing but I don’t think I have any great insights into those (my only advice, if you’re looking for some, would … Continue reading

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Nibbling my hat

I have ideas. Some of these are pretty solid, I think. Others I wrote down on my arm after the last tequila of the night. I put the ideas up here. One that pops up a lot is that theatre … Continue reading

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A Simple Guide to Marketing

Actually just some ideas that anyone could come up with if they take a minute to think about it. Theatre marketers assume there’s a market. There isn’t, there’s only a target market. That one erroneous assumption is why theatre makers … Continue reading

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