So yesterday while we did our first run with light and sound, Sanjin brought in his camera and took this and other great pictures. And also eight thousand other pictures (just kidding man).
I’ll post more when I can, we’ve got a big day today, since we preview tonight.
See you all soon,
Do I need to point out that I talk about marketing a lot? I’d talk more about writing or directing but I don’t think I have any great insights into those (my only advice, if you’re looking for some, would be: read more). I write about marketing because I write about what I’m learning; I write about wrestling with my ignorance. I’d love for someone to give me the answers – wouldn’t we all? But that’s not going to happen for a simple reason:
No one wants to look dumb.
No one has all the answers, but we can’t admit it. We are success-obsessed and only reveal our mistakes and flaws to our friends after a beer. We’re the classroom of silent kids not asking the teacher to go back and explain it again for fear of looking like the slowest. Except there is no teacher, just another kid reading off the blackboard.
Fortunately I am a slow kid. I’ve got a certificate to prove it. So I’ll ask the questions that everyone else seems to find obvious and I’ll show my worksheet to the class so we can make corrections.
My play Owl opens soon and at the end of the run I will post a full report here. The budgeting, the marketing, what proportions of my emails got replies, how I got people to come and most importantly: how many people I got to come. I will post concrete numbers and I will give my best crack at guessing why. I’m hoping that Owl is a success, but even if it is a terrible failure I’ll post the results and people can either learn from my mistakes or take this as the excuse they’re looking for to ignore what I have to say. I’m hoping I’ll start a trend – that other groups will post too. I’m hoping to start a conversation where people can talk about what works and what doesn’t.
The first step to wisdom is figuring out just how ignorant we really are.
So. First draft of the poster for Owl (which is the play I spent 2011 writing and is my first directing experience in 5 years).
Shot on Friday by Boniswa who was standing on a chair snugly fitted over Briony (you can still the legs on the right, I’ll have to sort that out).
I’m going for what in my mind is a slightly retro feel, balancing warm wood and desaturation. Briony was very patient and fun during the during shoot (and just looks amazing too) – rehearsals have also been suspiciously easy. Maybe we’re just not working hard enough.
We had a good get together with the entire team and got profile shots and Sanjin took video and interviewed us (once again I proved that I can say any number of reasonably intelligent things until there is a record device pointed at me).
The email address is real but totally changeable. What do you think, fun or forgettable?
I’ll be working on it more this week and should have a beautiful and completely different one in a couple of days.
I have ideas. Some of these are pretty solid, I think. Others I wrote down on my arm after the last tequila of the night. I put the ideas up here. One that pops up a lot is that theatre needs better marketing and it’s usually followed by a couple of idealings about how. FTH:K proposes the same solutions I do, that what’s needed are more and more diverse arts administrators. Of course that solution is just another problem. How do you find them?
And I have no answer.
I’m starting up the marketing for my play Owl and I really wanted to find that organised, edgy dynamo that would take it on. Unfortunately the organised, edgy folk I know aren’t biting – they’re busy, which is a constant state of being for organised, edgy dynamos.
Fortunately they took the time to help me, giving me contacts, ideas and strategies. For which I’m amazingly grateful. All this put another idea in my head: I’ve been proposing a silver bullet to the marketing woes of theatre. But there isn’t one. I need to learn more, hustle more, work more. But most of all, I need to be more honest about what I can do better. I think it all starts with that.