Do I need to point out that I talk about marketing a lot? I’d talk more about writing or directing but I don’t think I have any great insights into those (my only advice, if you’re looking for some, would be: read more). I write about marketing because I write about what I’m learning; I write about wrestling with my ignorance. I’d love for someone to give me the answers – wouldn’t we all? But that’s not going to happen for a simple reason:
No one wants to look dumb.
No one has all the answers, but we can’t admit it. We are success-obsessed and only reveal our mistakes and flaws to our friends after a beer. We’re the classroom of silent kids not asking the teacher to go back and explain it again for fear of looking like the slowest. Except there is no teacher, just another kid reading off the blackboard.
Fortunately I am a slow kid. I’ve got a certificate to prove it. So I’ll ask the questions that everyone else seems to find obvious and I’ll show my worksheet to the class so we can make corrections.
My play Owl opens soon and at the end of the run I will post a full report here. The budgeting, the marketing, what proportions of my emails got replies, how I got people to come and most importantly: how many people I got to come. I will post concrete numbers and I will give my best crack at guessing why. I’m hoping that Owl is a success, but even if it is a terrible failure I’ll post the results and people can either learn from my mistakes or take this as the excuse they’re looking for to ignore what I have to say. I’m hoping I’ll start a trend – that other groups will post too. I’m hoping to start a conversation where people can talk about what works and what doesn’t.
The first step to wisdom is figuring out just how ignorant we really are.