Tag Archives: marketing

That was Owl – Part 3

The Building Blocks of marketing: A How-to guide to Estimating the Effectiveness of Marketing Strategies With the tagline and a firm idea of identity I went into step two: drafting press releases and covering emails, creating content for the website … Continue reading

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Punching Theatre in the Face

People are trying to save theatre all the time. I recently sat in a circle of shell-shocked arts administrators at the PANSA Western Cape offices in Salt River and saw the zeal glinting from underneath the exhaustion. They try to … Continue reading

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Getting Schooled in Public

Do I need to point out that I talk about marketing a lot? I’d talk more about writing or directing but I don’t think I have any great insights into those (my only advice, if you’re looking for some, would … Continue reading

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Nibbling my hat

I have ideas. Some of these are pretty solid, I think. Others I wrote down on my arm after the last tequila of the night. I put the ideas up here. One that pops up a lot is that theatre … Continue reading

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A Simple Guide to Marketing

Actually just some ideas that anyone could come up with if they take a minute to think about it. Theatre marketers assume there’s a market. There isn’t, there’s only a target market. That one erroneous assumption is why theatre makers … Continue reading

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Cannibal’s Pie: Theatre Competition

There’s this thing called market share. You may have heard of it. It’s a pretty literal term measuring how big your slice of the pie is. For some calculations the pie is made of money and for others it’s a … Continue reading

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Numpties on Safari

So my last post got a certain comment, pointing out that I addressed the letter to theatre-makers. Whose job is to make theatre, not market it. My first thought was: Am I on a safari? Because a buck was just … Continue reading

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